569 - 5 Ways TO Increase Your Persuasive Abilities AND Change Anyone's Mind with Wharton Professor Jonah Berger

Other than eating and breathing, persuasion is the most important skill you could have. Because a pre-skill to persuasion is the ability to understand yourself and other enough to create a chain reaction of changes in life. Persuasion is what sets us up to have agency in the world. And there's a specific, 5-step framework that lets you understand how to be more persuasive in your everyday life. So I’m having Jonah Berger on the show. He’s a professor at Wharton, a bestselling author and now he has a new book, “The Catalyst: How to Change Anyone's Mind."  I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: YouTube Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.