852 - How to be the world's greatest negotiator? With Rich Cohen

Should you make the first offer in a negotiation? Would you want to be someone normal and try to fit in or be someone that's unique? How do you recognize a power differential in a negotiation? Rich Cohen, an American non-fiction writer, and a contributing editor at Vanity Fair and Rolling Stone came on to talk about his new book, The Adventures of Herbie Cohen: World's Greatest Negotiator!