The CMO Podcast
Description
Adam Symson is the president and CEO of The E.W. Scripps Company, which is a multi-media conglomerate based out of Cincinnati, Ohio, founded in 1878. E.W. Scripps is the parent company of, local TV stations (60 television stations in 42 markets) national news network Newsy and popular national broadcast networks including Court TV and Bounce, and more. In 2015, E.W. Scripps acquired podcast industry leader Midroll Media – now rebranded Stitcher. E.W. Scripps is now one of the biggest players in podcasting thanks to their sheer amount of content, monetization strategies and the Stitcher app.
In this conversation, Adam talks about the challenges he faced when becoming CEO and his unlikely path to the role from his beginnings as an investigative journalist. Plus the importance of building news literacy in America and much more.