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Pic of Village Global Podcast

Developer-Focused Go-To Market with Arthur Johnson and Yasmin Razavi

June 7, 2020
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Village Global Podcast

Description

Arthur Johnson (@98arthurj), VP at Pure Storage and formerly of Twilio, joins Erik and co-host Yasmin Razavi (@yasminrazavi), GP at Spark Capital.

They discuss:

- Twilio’s origins as a company for developers by developers and the grassroots efforts they had to spread the world about the company.

- Building a team of developer evangelists and why they initially ignored the mainstream tech press in favor of outlets preferred by developers.

- How they got to half a billion in ARR and shifting to an enterprise go-to-market.

- The “hunter and farmer” model that they had for their sales team and what that enabled them to do.

- The evolution of the company into other areas and why the skeptics have been proven wrong.

- What he’s seeing change in the field during the pandemic and how it has impacted the sales motion across companies.

Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. 

Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.