Episode #11: Finding a Niche in the Consumer Social Space with Winnie’s Sara Mauskopf and Anne Halsall

Erik talks to Sara Mauskopf (@sm) and Anne Halsall (@annekate) about Winnie, the “companion app for parents” which Erik calls the “most slept-on consumer social company today.” Sara and Anne tell us about Winnie’s unique combination of a community and a utility. They talk about how they bootstrapped the company to where it is today and their unique approach to company culture. They also discuss how they approach social media and play Long-Short, where Erik names a company and Sara and Anne say whether they’re long or short and why. They end with the advice Sara and Anne have for new founders.

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