How Falling $1.7 Million in Debt & Nearly Dying Led To $200 Million in Sales with Anik Singal

Top 3 Value Bombs: 1. When you’re running an effective ad, you want to be testing one variable at a time so you’ll know exactly what difference that variable makes. 2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast! 3. Everything you do should have a system and a process.