Lara Balazs (Adobe) | The Golden Age of Creativity

To kick off Women’s History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Founded in 1982, Adobe is a software company that is famous for its creativity, innovation, and strong employee and customer-centric culture. Their purpose is to change the world through personalized digital experiences, and their offerings include the Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. Lara is an experienced CMO. Before Adobe, Lara was the CMO at Intuit for six years, and oversaw a strong run, tripling revenue during her tenure. Over the course of her career, Lara has worked at Visa,  Nike, Amazon, and Gap. At Adobe, Lara is leading the charge to help shape the iconic company into its next era of growth. Just one year into the role, she’s already refreshed the company’s mission to “empower everyone to create” and is leading one of the most ambitious AI-enabled marketing transformations in the industry. Tune in for a conversation with a leader who believes we are entering the golden age of creativity… — Learn more, request a free pass, and register at iab.com/ccs  Promo Code for $150 off ticket prices: CMOPODCCS26 — This week's episode is brought to you by IAB. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.