Village Global Podcast
Description
Vidya Peters (@vidya_peters), Chief Marketing Officer at Marqeta, joins Erik and co-host Yasmin Razavi (@YasminRazavi), GP at Spark Capital, on this episode. They discuss:
- What accounts-based marketing is and why it’s important.
- How marketing works at Marqeta.
- Building a demand-gen team.
- Getting started with content marketing.
- The importance of events.
- How to measure the effectiveness of your marketing.
- How marketing tactics change when working in a developer-focused company.
Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.
Check us out on the web at www.villageglobal.vc or get in touch with us on Twitter @villageglobal.
Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.vc/signup
- What accounts-based marketing is and why it’s important.
- How marketing works at Marqeta.
- Building a demand-gen team.
- Getting started with content marketing.
- The importance of events.
- How to measure the effectiveness of your marketing.
- How marketing tactics change when working in a developer-focused company.
Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.
Check us out on the web at www.villageglobal.vc or get in touch with us on Twitter @villageglobal.
Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.vc/signup