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Replay: Frustration is your friend, with Adi Tatarko

April 24, 2025
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Masters of Scale

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Spring cleaning season is in full swing, and this week, we’re revisiting Reid Hoffman’s chat with Adi Tatarko, co-founder and CEO of Houzz, an online platform for home remodeling and design. In this episode recorded in 2021, Tatarko tells the story of founding Houzz with her husband after their own home renovation project turned into a nightmare. They’ve grown Houzz into a bustling platform and marketplace for homeowners, designers, architects, and craftspeople. Tatarko’s story shows how following your frustration can lead to opportunities for scale. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.