127. Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song

What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.” Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/ Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.