The Tim Ferriss Show
Description
This is a very special episode for me. My brand-new card game, COYOTE, created in collaboration with Elan Lee and Exploding Kittens, is here. It is available in ~8,000 locations worldwide, including Walmart, Target, Amazon, and many others. Learn more: https://coyotegame.com.
This episode is brought to you by:
Gamma AI design partner for effortless presentations, websites, social media posts, and more: https://gamma.app (use code TIM at checkout for one month off on their annual plan)
Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)
Wealthfront high-yield cash account: https://Wealthfront.com/Tim (Start earning 4.00% APY on your short-term cash until you’re ready to invest. And when new clients open an account today, you can get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.) Terms apply. Tim Ferriss receives cash compensation from Wealthfront Brokerage, LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here.
Timestamps (will be updated):
00:00 Intro
05:21 The Journey to Creating a Game
05:51 The Creative Process Behind Coyote
17:16 The Importance of Constraints in Creativity
35:04 The Toronto Sprint
41:02 The Evolution of Coyote: From Concept to Prototype
47:36 Game Design Principles and Recommendations
51:53 Introduction to 'Don't Shoot the Dog'
53:25 Simplifying Game Design
58:55 Playtesting and Iteration
01:08:10 Finding the Sweet Spot in Game Difficulty
01:14:35 The Success of 'Hurry Up Chicken Butt'
01:22:26 Testing and Feedback Process
01:34:49 Pitching to Big Retailers
01:36:19 Designing the Perfect Game Box
01:36:31 Testing and Validating Game Designs
01:41:23 The Road to Retail Success
01:43:51 Keys to a Successful Line Review
01:44:29 The Role of Agents and Publishers
02:07:56 Crowdfunding and Self-Publishing
02:19:56 Understanding Game Publishing Deals
02:27:40 Common Pitfalls in Game Packaging and Marketing
02:38:39 Navigating Retail and Distribution Challenges
02:47:25 Final Thoughts and a Tantalizing Offer
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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.
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