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86. Frustration is your friend, w/Houzz founder Adi Tatarko

April 20, 2021
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Masters of Scale

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Frustration is an important signal: it indicates an opportunity, a problem to be solved. And if your solution also builds a community, you've unlocked a path to scale. Adi Tatarko founded the online home-design site Houzz with her husband as a hacked-together tool to find and share home design ideas, after their own home renovation turned into a frustrating time-waster. But by flipping frustration on its head, Houzz has grown into a bustling platform and marketplace with more than 65 million homeowners and home design enthusiasts, an essential (and delightful!) resource for homeowners, designers, architects, craftspeople. Learn how to identify frustration – and flip it. Special guests: Puzzle master Karen Kavett, Eventbrite cofounder Julia Hartz. Read a transcript of this episode: https://mastersofscale.com Listen to our episode featuring Julia Hartz, "Let Your Customers Be Your Scouts": http://listen.mastersofscale.com/EventbriteJuliaHartz  Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.