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Brian Rowley (Panasonic) | The Long Game

October 13, 2021

The CMO Podcast


Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be one of the most misunderstood companies in the world. It’s an 8 trillion yen company, which translates to roughly 72 billion dollars in sales. The majority of its business is in leading-edge B2B technologies in fields like technology, information systems, construction and electronics. In this conversation, Brian talks about what marketing is like for the 103-year-old company that is headquartered in Japan, where there is no direct Japanese translation for the term "marketing." He also talks about how Panasonic is playing the long game and is thinking about the next 100 years. Brian is also a podcaster and talks about the importance of having a company podcast to share insights and initiatives throughout the organization.  You can listen to Panasonic's podcast The Big REthink on Apple Podcasts, Spotify or your favorite podcast app! Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at See Privacy Policy at and California Privacy Notice at