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Building a Performance Pickleball Brand and Scaling Through Amazon with Kyle Goguen

November 1, 2026
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Entrepreneurs on Fire

Description

Kyle Goguen is co-founder of CRBN Pickleball, a performance paddle brand he launched in 2021. A serial entrepreneur, he has helped build businesses generating over $100 million in sales.

Top 3 Value Bombs

1. Validate product-market fit by confirming customer demand, market trends, and profitable unit economics.

2. Treat Amazon like your own website, research, promote strategically, and actively manage your listings.

3. Sell across multiple channels, including your website, Amazon, and retail, to reach more customers.

Small businesses. Thriving Communities. From small towns to major cities across all 50 states, Washington, DC, and Puerto Rico, independent sellers are making a real impact in the places they call home - Amazon Seller Assistant

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

The Foundation - The Foundation has coached 2,000 plus students to find painful problems and turn them into software businesses. Their 12-week cohort takes you from no idea or software experience to finding a real problem and preselling the solution. The next cohort launches January 2027. Join the waitlist at TheFoundation.com.

Waldo - If you run a business and your cash isn't earning enough, head over to Waldo and put that idle cash to work. It takes less than 5 minutes to open an account. Visit Waldo.ai and start doing what the biggest companies do with their cash. And if you use code EOFire when you sign up, you'll receive a 1 percent deposit match, up to 1,000 dollars. See full terms and conditions at Waldo.ai.