Carolyn Tisch Blodgett (Peloton) | Scaling a Kickstarter Project to a Lifestyle Brand

Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton, the premiere hardware and service exercise brand. For the past four years, Carolyn has led the marketing efforts for this kickstarter project that grew into a household name.  In this conversation, Carolyn talks to Jim about how she spent those years creating the voice and marketing strategy for Peloton, and the journey of taking a startup to one of the most iconic lifestyle brands in this era. She also talks about how she built Peloton's marketing strategy from the ground up, and how to scale a startup brand to an international powerhouse.  Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com