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Dipti Kachru (JPMorgan) | The Universal Truths and Trust in Marketing

June 16, 2021
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The CMO Podcast

Description

Dipti Kachru is the Chief Marketing Officer of U.S. Wealth Management at JPMorgan Chase & Co. Dipti was born in India and later moved to the United States. She has been working in financial services since 2008, when she joined Oppenheimer Funds, before moving to JPMorgan Chase & Co. in 2011.  In this conversation, Dipti talks about what it is like to have a great marketer for a boss. She also reflects on the challenges that come with being a marketer for financial services and wealth management. Although it is challenging, Dipti is finding success when it comes to attracting millennial investors by redefining what "wealth" means.  Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.