The James Altucher Show
Description
In this From the Archive episode, James sits down with Dr. Robert Cialdini — the godfather of persuasion science and author of the three-million-copy bestseller Influence — to unpack the ideas behind his landmark follow-up, Pre-Suasion. The conversation centers on a deceptively simple question: What if the most important moment of persuasion happens before you ever make your pitch?