Cookie Consent: We use cookies to give you the best online experience, for analytics, performance, and to tailor the experience towards your interests.

Skip to content
Pic of The Knowledge Project with Shane Parrish

How an Elite Athlete Built a $10M Business Breaking Every Rule | Rob Fraser

October 15, 2024
0 comments

The Knowledge Project with Shane Parrish

Description

Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a business maverick, turning the humble sock into a ten-million-dollar revolution.


As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/


Newsletter

The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/


Upgrade

If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.


Follow Me:

Instagram: https://www.instagram.com/farnamstreet

Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/


Follow Rob:

X: https://x.com/robbfraser

LinkedIn: https://www.linkedin.com/in/robbfraser/


Sponsors:

Somewhere.com https://www.somewhere.com/

Overlap: https://www.joinoverlap.com/