Growth Now Movement with Justin Schenck
Description
What if the biggest thing standing between you and consistent high-ticket sales isn't your offer—but the way you're selling it?
In this episode of the Growth Now Movement, I sit down with entrepreneur and marketing strategist Zach Hesterberg to talk about how coaches, consultants, speakers, and service providers can attract more clients and sell premium offers without feeling pushy, salesy, or inauthentic.
Zach has built a business helping entrepreneurs use paid virtual events to consistently generate high-ticket sales, and what he shares in this conversation completely changes the way many people think about webinars and online events.
If you've written off virtual events because you think people are "Zoomed out," think again.
Zach explains why shorter, more intentional two-day virtual events continue to outperform many traditional webinars and how some of his clients have built repeatable systems that have generated millions of dollars in revenue.
But what I appreciate most about Zach is that he doesn't teach manipulation—he teaches trust.
We dive into his "upfront contract" strategy and the five core beliefs every buyer needs before they're willing to invest in themselves. Instead of convincing people to buy, Zach shows how to create an environment where the right people naturally want to take the next step.
We also talk about his entrepreneurial journey—from building a social media agency in his college dorm while playing Division I volleyball to finding his niche working with coaches and consultants. He shares how becoming a Chubbies Shorts ambassador sparked his interest in marketing, how one $1,000-per-month client gave him the confidence to keep going, and how pivoting during COVID led him to discover the power of paid virtual events.
One of the most impactful parts of our conversation comes when Zach shares losing his biggest client on his wedding night. Rather than letting it derail him, that experience strengthened his faith and reminded him that success isn't tied to one client, one opportunity, or one season.
Today, Zach defines success as faithfully living out God's calling for his life. His daily habits—including prayer, reading Scripture, taking care of his health, and investing intentionally in his marriage—keep him grounded as he continues building his business.
In This Episode, We Discuss:-
How to sell high-ticket offers without feeling manipulative
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Why paid virtual events still work in today's market
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The difference between educating and actually converting buyers
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Zach's framework for building trust during sales presentations
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The five buyer beliefs every entrepreneur should understand
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Why niching down accelerated his business growth
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The economics behind virtual events versus live events
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How faith has shaped Zach's approach to entrepreneurship
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Lessons learned from losing his biggest client during one of life's biggest moments
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Daily habits that help him stay focused, healthy, and aligned
Whether you're selling coaching, consulting, speaking, courses, or professional services, this episode is packed with actionable marketing strategies that will help you serve more people while growing your business the right way.
Because at the end of the day, the best sales strategy isn't about pressure.
It's about building enough trust that the right people are excited to say yes.