Jen Sey (Levi's) | Following The Founder's Purpose

Jen Sey is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented. But what's the work that goes into marketing a company with such a storied brand?  In this episode, Jen talks about how Levi Strauss & Co.'s values are the apparel company's purpose. Jen discusses how her gymnastic coach helped shape her into the leader she is today and why quitting shouldn't be considered a bad thing. This conversation was recorded before the COVID-19 pandemic. Jen is also the producer of the Netflix documentary, Athlete A that profiles the victims of USA Gymnastics doctor Larry Nassar's abuse and the reporters who exposed USAG's toxic culture. Athlete A is streaming now. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com