The CMO Podcast
Description
Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age.
In this conversation, Jill talks about NASCAR's recent decision to ban the confederate flags from their sporting events and NASCAR's stance on inclusiveness and equality. She also talks about what it means to be the CMO of a sports league, the work that goes marketing content, and making sure NASCAR stays relevant. Plus, having the willingness to adapt and be flexible and challenge the status quo to be competitive.
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