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Pic of The CMO Podcast

Karen Walker (INTEL) | The New Intel

March 31, 2021
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The CMO Podcast

Description

Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular computers including, Lenovo, HP, Dell, Apple, and many more. This conversation was recorded the day after Intel launched their brand new advertising campaign with Justin Long who was known as the Mac guy in the very popular Mac Vs PC commercials from the early 2000s. Karen also talks about why she was excited to join Intel, and how her team is evolving the brand.   Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.