Cookie Consent: We use cookies to give you the best online experience, for analytics, performance, and to tailor the experience towards your interests.

Skip to content
Pic of Decoder with Nilay Patel

Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in

June 24, 2024

Decoder with Nilay Patel


Today, I’m talking with Greg Peters, the co-CEO of Netflix. I caught up with Greg while he was at the Cannes Lions festival in France, which is basically the world’s biggest gathering of advertisers and marketers. It’s an increasingly important place for Greg to be, as Netflix’s new ad tier has nearly doubled in six months to more than 40 million subscribers and feels increasingly pivotal to the future of the company.  On top of that, Netflix is updating its famous culture memo, and I wanted to chat with Greg about the changes he’s making to that document, and how he’s thinking about maintaining that culture as Netflix grows into things like advertising and gaming. Links:  Netflix Culture Memo | Netflix Netflix Culture Memo (2009) | Netflix Streaming is cable now | The Verge Netflix’s ad tier hits 40 million users | The Verge Netflix is different now — and there’s no going back | The Verge  Netflix just fired the organizer of the trans employee walkout | The Verge Netflix doesn’t want to hear it anymore | The Verge It’s hard to believe Samsung’s new, matte The Frame is actually a TV | The Verge Transcript: Credits:  Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit