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Norman DeGreve (CVS) | Trying To Make Healthcare Easier

December 30, 2020
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The CMO Podcast

Description

Norman de Greve is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more.  Norm joined CVS in 2015, with the ambition to change healthcare. In this conversation, Norm talks about how he is doing that in this role. From ending tobacco sales in stores to the challenges of coming into a job with this sense of scope. Norm also talks about how CVS is trying to make healthcare more accessible in the USA across all of its business offerings.  Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com