The CMO Podcast
Description
What does it take to build a brand that doesn't just participate in culture, but helps shape it?This week on The CMO Podcast, Jim continues his special series from Advertising Week New York, recorded at the Salesforce Podcast Studio, with Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Brands.With more than $1.6 billion in annual sales and 30 consecutive quarters of growth, e.l.f. has become one of the most remarkable success stories in beauty. But behind those numbers is a company doing things differently, from showing up at the Indy 500 and state fairs to building communities on Roblox and Twitch, championing women's sports, and even launching its own music.Patrick takes Jim inside the culture driving e.l.f.'s success, where being a "bold disruptor with a kind heart" is more than a company mantra. They explore how e.l.f. identifies unexpected opportunities, builds authentic relationships with creators, and gives its teams the freedom to experiment, take risks, and move at what Patrick calls "e.l.f. speed."Patrick also shares his unconventional career journey, from Disney and the United States Air Force to L'Oréal and e.l.f., and the leadership lessons he's learned along the way.It's an energetic conversation about creativity, courage, community, and why the most powerful brands don't always follow a playbook. Sometimes, they create their own.Recorded live at Advertising Week New York in the Salesforce Podcast Studio.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road in 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!CES | January 5-7SXSW | March 18-20POSSIBLE Miami | April 5-7CANNES Lions | June 20-27—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at [email protected]—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.
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