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Pic of Masters of Scale with Reid Hoffman

Rapid Response: Fashioning a greener closet, w/Rent the Runway's Jenn Hyman

June 10, 2021

Masters of Scale with Reid Hoffman


Fashion became secondary amid Covid lockdowns. Sweatpants-only life pressed apparel-subscription service Rent the Runway into layoffs and furloughs. But as co-founder and CEO Jenn Hyman explains, the business saw a surprising rebound early this year, fueled by new customers in unexpected places – and by a renewed consumer focus on sustainability. Building a “closet in the cloud,” as Jenn describes Rent the Runway, may not have been an essential pandemic service, but as we move into the next phase, her experience illuminates how accelerated change is remaking the marketplace. Read a transcript of this interview at: Subscribe to the Masters of Scale weekly newsletter at