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Rapid Response: How Warby Parker is making decisions in uncertainty, with CEO Neil Blumenthal

May 23, 2020
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Masters of Scale

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"It's like getting hit in the face over and over and over,” says Warby Parker co-CEO Neil Blumenthal. But “crisis brings out clarity.” At Warby, planning for the future has meant leaning into the present — from physical changes in their factory and stores that ensure social distancing to optimizing online vision tests. Blumenthal shares the complex factors they consider in deciding which stores to re-open and when, and relates the human challenge of inspiring their on-the-ground factory employees — at times of increased risk. For Blumenthal, it's all about recognizing new priorities (safety) and fitting them into ongoing strategy. Interviewed by editor Bob Safian. Read a transcript of this episode: https://mastersofscale.com/rapidresponse/ Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX