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Roman Tsunder on the Power of Doing What's Never Been Done Before

October 30, 2026
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The CMO Podcast

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What does it take to do something that's never been done before? For Roman Tsunder, it starts with dreaming bigger, embracing rejection, and surrounding yourself with people who believe in what's possible.In this special bonus episode of The CMO Podcast, Jim sits down with Roman Tsunder, entrepreneur, community builder, and co-founder of PTTOW!, an exclusive community bringing together influential CEOs, CMOs, and cultural leaders to inspire collaboration and meaningful change.Recorded in Cincinnati during BLINK, one of the world's largest light, art, and projection mapping festivals, the conversation explores Roman's unconventional journey from Wall Street to entrepreneurship, the creation of PTTOW!, and the lessons behind his new book, Plan to Take on the World.Roman shares remarkable stories of resilience and ambition, from the Dalai Lama's role in helping bring PTTOW! to life to individuals who have pushed beyond seemingly impossible limits. He also explains why rejection is often redirection, why collaboration is the new competition, and how the best leaders turn bold ideas into action.Jim and Roman also explore the evolving role of the CMO, and why today's brand leaders have an extraordinary opportunity to use their platforms not only to drive business growth, but to shape culture and create positive change.This is an inspiring conversation about curiosity, purpose, taking risks, and finding the courage to do what's never been done before.— Pick up your copy of Plan To Take On The World: https://www.romantsunder.com/bookAnd learn more about PTTOW! here: https://pttow.com/—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road in 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!CES | January 5-7SXSW | March 18-20POSSIBLE Miami | April 5-7CANNES Lions | June 20-27—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at [email protected]—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.