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S10 E29: The Merchant of Record Shift: Scaling Global SaaS Revenue and Simplifying International Tax Compliance with Lucas Lovell, VP of Engineering at Paddle

April 22, 2025
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Code Story: Insights from Startup Tech Leaders

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Lucas Lovell grew up in Adelaide, Australia, before eventually landing where resides now, in London. He studied law, but he eventually decided that he didn't want to become a lawyer. During his time in law school, he and his crew built an app - and he was hooked on the wild ride that tech is. Prior to London, he spent 4 years in Paris, and indeed loves to travel. He also enjoys skiing, and when asked about snowboarding, he said he tried - but eventually reverted back. Four and a half years ago, Lucas joined a company solving end to end payments, while being the merchant of record. What was missing from the platform was some function around invoicing - which started him on his journey of product creation. This is Lucas' creation story at Paddle. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy