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S11 Bonus: Redefining the Merchant Lifecycle, Reducing Integration Friction, and Capitalizing on the Gen Z Tap-to-Mobile Shift with Tiffany Johnson, Chief Product Officer at NMI

July 31, 2025
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Code Story: Insights from Startup Tech Leaders

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Tiffany Johnson is originally from Texas, but grew up in California. At a young age, she was a bit of an adrenaline junkie, partaking in skydiving, snowboarding, wakeboarding and gymnastics. In school, she fell in love with Econ, Mgmt, and Statistics - and eventually, fell into the payment industry by accident. Outside of tech, she has been married for 20 years with 3 kids. Her kids are all snow skiers, though she doesn't hold that against them as a snowboarder. A few years ago, Tiffany was contacted about a new opportunity at a decades old company in the payments space. This company wanted to bring to market a solution around embedded finance, specifically for SaaS solutions - and Tiffany was the perfect product leader for the role. This is Tiffany's creation story at NMI. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy