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S12 E18: Brooke Hipps, Weekend Will

May 12, 2026
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Code Story: Insights from Startup Tech Leaders

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Brooke Hipps currently lives in Fort Worth, TX but grew up down the road in DeSoto. She is entrepreneur through and through, from the early years of learning from her parents, to starting three businesses of her own, in fashion, construction and estate planning. Outside of tech, she has three kids - one out of college and 2 still in college. Brooke is an outdoorsy person, enjoying spending time in nature, hiking, camping and playing a round of golf every now and again. Recently, Brooke's sister passed away. Obviously, this was a difficult moment for her and her family, but what made it more difficult was that her sister didn't have a will. Brooke started asking the question "why bit?", and exploring building something to help Texan's with writing a love letter to your surviving loved ones. This is the creation story of Weekend Will. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy