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S13 Bonus: Spotting Property Red Flags using the "CARFAX" of Real Estate with Jeff Emalaba, Founder & CEO of InvestFusion

October 14, 2026
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Code Story | Startup Podcast for CTOs, CEOs and Technical Founders

Description

Jeff Emalaba has a background that has morphed into risk mitigation over the years. He has a professional background in options trading, risk management and auditing, along with over two decades of real estate investment. Jeff is also a licensed agent in North Carolina. Outside of tech and professional life, he enjoys reading and spending time with his family, taking vacations when time allows. Years ago, Jeff invested $11k of his own money into a property. As it turned out, the investment opportunity had hidden foundation and structural defects. It was this experience that led him to look for a solution that analyzed hidden risks, appraisals, and property data - to be the Carfax for real estate. This is the creation story of InvestFusion.

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