Code Story
Description
Darshan Mehta has a degree in marketing and finance, and has typically served those disciplines. However, he has been accused of having the extra tech gene, since he was born in India. He enjoys out door activities, and is scuba diving certified. He really likes to do activities around what he is passionate about. For example, he is launching a hackathon in Bangkok called Big Mango, to help teams achieve product market fit and incubate early stage startups. And, he teaches at universities around the world, in particular around how to give presentations. He believes deeply in communicating effectively and having engaging conversations.
He is also an author, and just recently released his book called "Getting to Aha". The tagline harps on the belief that today's insights become tomorrow's facts. One of the things Darshan found throughout his career was that most people want to figure out why people buy your products. Most people are comfortable with surveys, but its difficult to get to the "why" that way, and focus groups help with that. Traditionally, doing a focus group has been difficult, expensive, and concentrated to geo areas. Darshan set out to build a tool to change this for the market.
This is the creation story of iResearch.
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