S6 Bonus: Defeating GenAI Fraud and Location Spoofing with André Ferraz of Bessemer-Backed Incognia

Andre Ferraz was influenced heavily by his parents, as they were both computer scientists. When he was 10 years old, his first science project was themed around computer hacking, which got a lot of surprise at the science fair. Outside of tech, he enjoys to surf on a short board several times a week and spends time with his family. Twelve years ago, Andre had the amazing idea to create a unique identity for end users, based on their location data. The market wasn't in need of this solution at the time, but after academically exploring the solution, they recognized that GPS alone would not be enough. This is the creation story of Icognia. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy