S7 Bonus: The Offboarding Architecture: Weaponizing Cancellation Flows to Save SaaS Revenue with Rob Moore, Co-Founder & CTO of Churnkey

Rob Moore was previously on the Code Story podcast back in Season 2, when he was building Floom - a marketplace built to make monetizing SaaS products easier. Three years ago, he moved to London with his now wife, as they got married a few months ago. Another update is he enjoys studying philosophy and how people think... and he tends to find good insight from Seneca. He applies a lot of his learnings to his personal life, but also to his startup ventures. Rob previously built a product called Waave. When their customer acquisition couldn't keep up with churn, they started building tools to help them figure out what was going on. They focused on a cancellation flow, and spent 6 months perfecting a tool that helped them fix their churn problem. This is the creation story of ChurnKey. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy