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S7 E24: From Scaling Frank And Oak to Engineering Decentralized Brand Communities with Ethan Song of RareCircles

February 21, 2023
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Code Story: Insights from Startup Tech Leaders

Description

Ethan Song is a boarder through and through - enjoying snowboarding, surfing, etc. and doing it as often as he can. He loves to read, and has moved more into non-fiction over fiction as he has gotten older. Prior to his current venture, he co-founded Frank & Oak, a successful thoughtful and ethical apparel and e-commerce company. After the successes of his prior company, Ethan started to explore web3 as a technology, and a product offering. He noticed that most people were focusing on visual assets, but he wanted to create a tool that allows companies to depend their engagement - and revenue - with their customers. This is the creation story of RareCircles. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy