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Pic of The CMO Podcast

Scott Rosenberg (Roku) | The Future of TV & Advertising Panel

February 24, 2021

The CMO Podcast


Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising. In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting.  In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including: Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital Jackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox Company Quinn O'Brien - Vice President of Global Marketing and Brand at Lenovo Dino Bernacchi - Senior Vice President of Marketing at Cleveland Browns Amy Bonitatibus - Chief Marketing & Communications Officer at Chase Home Lending Todd Kaplan - Vice President of Marketing at PepsiCo This panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters.  Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at