The CMO Podcast
Description
Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising.
In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting.
In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including:
Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital
Jackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox Company
Quinn O'Brien - Vice President of Global Marketing and Brand at Lenovo
Dino Bernacchi - Senior Vice President of Marketing at Cleveland Browns
Amy Bonitatibus - Chief Marketing & Communications Officer at Chase Home Lending
Todd Kaplan - Vice President of Marketing at PepsiCo
This panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters.
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