The CMO Podcast
Shanee Ben Zur is the Chief Marketing and Growth Officer for Crunchbase, a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was writing about. Then Aol bought TechCrunch and Crunchbase in 2010 but Crunchbase went private again in 2015.
Shanee worked at a PR firm founded by ex-Apple executives and from there she held roles at Salesforce, Nvidia, and Dropbox. Now after 3 years at Crunchbase she's CMO. She has a degree in Management Science from UC San Diego.
Shanee and Jim talk about the importance of holding on to relationships in business, and how important it is to explain the CMO's impact on business metrics. Also both Shanee and Jim have a hard time discussing what makes them special.
CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.