The School of Greatness
Description
Robert Cialdini is a retired research psychologist who studied influence by training incognito in sales and fundraising programs. Persuasion works best when a communicator gives first and builds a shared sense of unity before making a request. The conversation covers reciprocity, social proof, scarcity, loss aversion, the unity principle, his books Influence and Pre-Suasion, the Gordon's Restaurant no-show study and Bose ad tests.